signal-bg Design with colors. How to encode your message in your brand colors?!

Wednesday    |    12.10.16    |    Art & Design

Design with colors. How to encode your message in your brand colors?!

Colors are a form of non verbal communication. They can set a mood, convey an emotion, provoke a reaction or inspire people to take action. There are some universal encoded meanings but also the history and cultural differences often play a role in how people relate to color. It is very useful for the business to know how to create graphical messages using the appropriate color palette. This will help to target the right audience and to appear on the market with a professionalism.
Here is the chart of the psychology of colors that you can take for reference.

Effects
Evokes cheerfulness
Strikes attention
Activates memory
Encourages communication
Enables optimism


Keywords
Optimism, Cheerfulness, Energy, Positiveness, Happiness, Laughter, Enthusiasm, Confidence, Friendliness, Creativity, Uplifting, Self-esteem, Innovations, Boldness

Design Tips
- Yellow is difficult to be processed on white backgrounds but sits appealing on darker contrasting backgrounds.
- Yellow looks pleasant in combination with black geometric pattern
- Pleasant color combinations with yellow


Interesting Facts
- People lose their tempers more often in yellow rooms.
- Infants cry more when surrounded by yellow.
- In Japan, yellow is the colour of courage, In Egypt, yellow is the colour of mourning, in Greece yellow signifies sadness and in France jealousy.

Three famous brands using yellow




Effects
Signifies confidence
Stimulates activity
Encourages socialising
Stimulates appetite
Draws attention


Keywords
Excitement, Enthusiasm, Warmth, Energetic, Refreshing citrus, Autumn, Halloween, Caution,

Design Tips
- Pleasant color combinations with orange



Interesting Facts
- Orange is controversial color - you either hate it or love it.
- Orange emblematic color of the royal family in the Netherlands.
- Orange is the color of prison uniforms in the U.S.

Three famous brands using orange




Effects
Increases enthusiasm
Creates urgency
Stimulates appetite
Increases heart rate
Encourages action
Protection from fears
Symbolizes speed

Keywords
Passion, Danger, Excitement, Strength, Energising, Provocative, Dramatic, Powerful, Courageous, Magnetic, Impulsive, Adventurous, Demanding, Motivating, Temper, Speed, Protection, Appetite

Design Tips
- Red in combination with black depicts dramatic situations
- Pleasant color combinations with red

Interesting Facts
- Feng shui recommends painting the front door red to invite prosperity.
- Chinese brides traditionally wear red wedding dresses for good luck.
- Seeing the color red can make your heart beat faster.

Three famous brands using red




Effects
Associated with femininity
Used to sooth and calm
Color of friendship
Conveys Innocence
Encourages action
Evokes passion

Keywords
Joy, Feminine, Imagination, Creativity, Passion, Vigor, Delicate, Gentle, Girly, Gratitude, Innocence, Romantic, Soft, Tranquil

Design Tips
- Pleasant color combinations with pink


Interesting Facts
- The pink colour has been used on prison walls in order to sooth anger
- The people in China were not aware of this colour until they had an interaction with the western culture.
- Pink makes people crave sugar and it is believed that cakes taste better in pink packaging.

Three famous brands using pink





Effects
Symbolises Royalty
Uplifts the mood
Color of creativity
Represents wisdom
Stimulates fantasy
Conveys sophistication
Evokes nostalgia


Keywords
Royalty, Creativity, Wealth, Serenity, Contemplative, Magic, Dignity, Independence, Spirituality, Eccentric, Fantasy, Regal, Sophistication, Nobility, Expensive, Witty

Design Tips
-Pleasant color combinations with purple


Interesting Facts
- Originally, the colour purple came from a dye made from the mucus glands of a tropical sea snail known as the murex.
- Because purple dye was so difficult to obtain and expensive to produce, the colour became the royal colour in many parts of the world and is traditionally associated with royalty and power.
- Dominica is the only nation on Earth to use the colour purple in its flag.

Three famous brands using purple




Effects
Shows masculinity
Relates to cleanliness
Suggest precision
Linked to intellect
Enables faith
Associated with stability
Conveys security and trust

Keywords
Wisdom, Tranquillity, Masculinity, Clarity, Peace, Reduces stress, Calmness, Serenity, Cooling, Trust, Security, Loyalty, Confidence, Intelligence, Faith, Truth, Integrity, Seriousness, Security, Trust

Design Tips
- Pleasant color combinations with blue


Interesting Facts
- Mosquitoes are attracted to the colour blue more than to any other colour.
- Owls are the only birds who can see the colour blue!
- Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.

Three famous brands using blue



Effects
Symbol of fertility
Relates to safety
Encourages action
Restful for the eyesight
Enables hope
Associated with nature & growth
Promotes self control and harmony

Keywords
Safety, Endurance, Fertility, Harmony, Natural, Growth, Calming, Positive, Balance, Harmony, Soothing, Renewal, Self-control, Restores energy, Equilibrium, Refreshment, Reassurance, Relaxing, Peace, Organic

Design Tips
- Pleasant color combinations with green

Interesting Facts
- The only one solid color flag in the world is green and is for Libya - represents green field
- Green is the colour used for night vision goggles because the human eye is most sensitive and able to distinguish the most shades in that colour.
- Suicides dropped by 34% when London’s Blackfriar Bridge was painted green.

Three famous brands using green


Effects
Promotes stability
Relates to masculinity
Gives a sense orderliness
Conveys natural & organic
Connects with the earth
Represents home and family

Keywords
Family, Comfort, Stability, Masculinity, Down to earth, Wholesomeness

Design Tips
- Pleasant color combinations with brown


Interesting Facts
- The Japanese do not have a specific word for brown. Rather, they use more descriptive names such as “tea-color,” “fox-color,” and “fallen-leaf.”
- The color brown can be created by blending all of the colors together.
- The color brown can encourage materialism and a want of possessions.

Three famous brands using brown



Effects
Aids mental clarity
Enables fresh beginnings
Relates to youth
Conveys professionalism
Encourages to clear obstacles

Keywords
Lightness, Goodness, Innocence, Purity, Virgin, Safety, Classic

Design Tips
- Shades of white can be added to any color
- White can be used as a negative spacewhen designing

Interesting Facts
- White is the best selling color for classical t-shirt
- A white flag is universally recognized as a symbol of truce.
- The ancient Greeks wore white to bed to ensure pleasant dreams.

Three famous brands using white



Effects
Color of responsibility
Relates to maturity
Creates expectations
Imply security and reliability
Conveys professionalism
Perceived as long-lasting, and classic

Keywords
Conventional, Dependable, Practical, Neutral, Security, Professional, Compromise, Contemporary, Refined, Dignified, Conservative, Controlled, Inconspicuous, Mysterious, Futurism, Modesty

Design Tips
- Grey is often a secondary color and is combined with splash bright color.
- When you design with text, It looks softer if you use grey shade rather than black.

Interesting Facts
- The human eye can distinguish about 500 shades of gray.
- The New York Times is sometimes called “Gray Lady.”
- The Salvia Leucantha Silver Edge has beautiful gray flowers.

Three famous brands using grey



to be continued...

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