Wednesday | 12.10.16 | Art & Design
Design with colors. How to encode your message in your brand colors?!
Colors are a form of non verbal communication. They can set a mood, convey an emotion, provoke a reaction or inspire people to take action. There are some universal encoded meanings but also the history and cultural differences often play a role in how people relate to color. It is very useful for the business to know how to create graphical messages using the appropriate color palette. This will help to target the right audience and to appear on the market with a professionalism.
Here is the chart of the psychology of colors that you can take for reference.
Optimism, Cheerfulness, Energy, Positiveness, Happiness, Laughter, Enthusiasm, Confidence, Friendliness, Creativity, Uplifting, Self-esteem, Innovations, Boldness
- Yellow is difficult to be processed on white backgrounds but sits appealing on darker contrasting backgrounds.
- Yellow looks pleasant in combination with black geometric pattern
- Pleasant color combinations with yellow
- People lose their tempers more often in yellow rooms.
- Infants cry more when surrounded by yellow.
- In Japan, yellow is the colour of courage, In Egypt, yellow is the colour of mourning, in Greece yellow signifies sadness and in France jealousy.
Three famous brands using yellow
Excitement, Enthusiasm, Warmth, Energetic, Refreshing citrus, Autumn, Halloween, Caution,
- Pleasant color combinations with orange
- Orange is controversial color - you either hate it or love it.
- Orange emblematic color of the royal family in the Netherlands.
- Orange is the color of prison uniforms in the U.S.
Three famous brands using orange
Increases heart rate
Protection from fears
Passion, Danger, Excitement, Strength, Energising, Provocative, Dramatic, Powerful, Courageous, Magnetic, Impulsive, Adventurous, Demanding, Motivating, Temper, Speed, Protection, Appetite
- Red in combination with black depicts dramatic situations
- Pleasant color combinations with red
- Feng shui recommends painting the front door red to invite prosperity.
- Chinese brides traditionally wear red wedding dresses for good luck.
- Seeing the color red can make your heart beat faster.
Three famous brands using red
Associated with femininity
Used to sooth and calm
Color of friendship
Joy, Feminine, Imagination, Creativity, Passion, Vigor, Delicate, Gentle, Girly, Gratitude, Innocence, Romantic, Soft, Tranquil
- Pleasant color combinations with pink
- The pink colour has been used on prison walls in order to sooth anger
- The people in China were not aware of this colour until they had an interaction with the western culture.
- Pink makes people crave sugar and it is believed that cakes taste better in pink packaging.
Three famous brands using pink
Uplifts the mood
Color of creativity
Royalty, Creativity, Wealth, Serenity, Contemplative, Magic, Dignity, Independence, Spirituality, Eccentric, Fantasy, Regal, Sophistication, Nobility, Expensive, Witty
-Pleasant color combinations with purple
- Originally, the colour purple came from a dye made from the mucus glands of a tropical sea snail known as the murex.
- Because purple dye was so difficult to obtain and expensive to produce, the colour became the royal colour in many parts of the world and is traditionally associated with royalty and power.
- Dominica is the only nation on Earth to use the colour purple in its flag.
Three famous brands using purple
Relates to cleanliness
Linked to intellect
Associated with stability
Conveys security and trust
Wisdom, Tranquillity, Masculinity, Clarity, Peace, Reduces stress, Calmness, Serenity, Cooling, Trust, Security, Loyalty, Confidence, Intelligence, Faith, Truth, Integrity, Seriousness, Security, Trust
- Pleasant color combinations with blue
- Mosquitoes are attracted to the colour blue more than to any other colour.
- Owls are the only birds who can see the colour blue!
- Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.
Three famous brands using blue
Symbol of fertility
Relates to safety
Restful for the eyesight
Associated with nature & growth
Promotes self control and harmony
Safety, Endurance, Fertility, Harmony, Natural, Growth, Calming, Positive, Balance, Harmony, Soothing, Renewal, Self-control, Restores energy, Equilibrium, Refreshment, Reassurance, Relaxing, Peace, Organic
- Pleasant color combinations with green
- The only one solid color flag in the world is green and is for Libya - represents green field
- Green is the colour used for night vision goggles because the human eye is most sensitive and able to distinguish the most shades in that colour.
- Suicides dropped by 34% when London’s Blackfriar Bridge was painted green.
Three famous brands using green
Relates to masculinity
Gives a sense orderliness
Conveys natural & organic
Connects with the earth
Represents home and family
Family, Comfort, Stability, Masculinity, Down to earth, Wholesomeness
- Pleasant color combinations with brown
- The Japanese do not have a specific word for brown. Rather, they use more descriptive names such as “tea-color,” “fox-color,” and “fallen-leaf.”
- The color brown can be created by blending all of the colors together.
- The color brown can encourage materialism and a want of possessions.
Three famous brands using brown
Aids mental clarity
Enables fresh beginnings
Relates to youth
Encourages to clear obstacles
Lightness, Goodness, Innocence, Purity, Virgin, Safety, Classic
- Shades of white can be added to any color
- White can be used as a negative spacewhen designing
- White is the best selling color for classical t-shirt
- A white flag is universally recognized as a symbol of truce.
- The ancient Greeks wore white to bed to ensure pleasant dreams.
Three famous brands using white
Color of responsibility
Relates to maturity
Imply security and reliability
Perceived as long-lasting, and classic
Conventional, Dependable, Practical, Neutral, Security, Professional, Compromise, Contemporary, Refined, Dignified, Conservative, Controlled, Inconspicuous, Mysterious, Futurism, Modesty
- Grey is often a secondary color and is combined with splash bright color.
- When you design with text, It looks softer if you use grey shade rather than black.
- The human eye can distinguish about 500 shades of gray.
- The New York Times is sometimes called “Gray Lady.”
- The Salvia Leucantha Silver Edge has beautiful gray flowers.
Three famous brands using grey
to be continued...