Thursday | 28.07.16 | Art & Design
Inspiration of simple but effective packaging using stickers. a perfect visual asset for your brand
Your product and how you present it is one of the most important touch points in the marketing strategy. With an eye-catching package you can draw quick first attention and engage the customer to explore further your products. When you keep the quality consistent this will built the customer loyalty for long time.
The packaging design can be very complicated and resourceful which can give you a cool look but at the same time will bring the cost high up. However with more creativity you can have an impact-full design only using plain package and stickers.
Bare in mind that you can die cut the sticker in any shape suiting your project. You can choose different colours for your stickers and apply them on a pale coloured package or you can have a bright coloured box using black and white design on the sticker.
No mater what is the shape of the package you use, try to think simple lines and shapes but better built quality. For your sticker design try not to overloaded with colours especially when you use more text. The typefaces itself can be designed in creative way and in balanced grids in order to create a professional look.
The Eco packaging is very much used in creative ways nowadays. You can either choose brown cardboard box and attach on it contrasting sticker or choose brown coloured sticker on a contrasting colour box.
It is all about the design! The ideas are endless and you have to look to built your company personality and qualities into the design of your packaging. Don’t be afraid to design with simplicity, sometimes even two letter forms can be impactful. Look always at the bigger picture and create a coherent design trough out the different package forms.
Picture references + more inspiration: https://www.pinterest.com/signallabels/packaging/